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So, in this video, I’m going to cover:
- Why most people overthink when writing their copy & a simple framework you can use to cure writer’s block
- How to write “empathetic copy” that shortcuts the trust-building process with prospects
- Why quick market testing is more important than having “perfect” copy (hint: it doesn’t exist!)
- AND a new software tool that can allow you to cut your writing time in half (or more)
It’s a fact…
People struggle with copywriting.
When it comes to writing words that sell…
Entrepreneurs tend to freeze up.
But it’s not their fault, per se…
There’s a lot of damaging beliefs shared among marketing groups that makes “salesmanship in print” seem like it’s an unattainable skill reserved for the elite…
The reality is there’s actually a much better and simpler way for anyone to write good copy.
After understanding a few simple steps…
You’ll finally understand how to write in a way that gets your prospects excited to contact you.
He’s wondering, what do you recommend the best way to go about writing copy. He’s having trouble writing good copy and missed yesterday’s call to ask Alan. He’s still not sure he’s doing it right.
Isaac, real quick on this. I was probably the worst copywriter that you could have found about two years ago. And it wasn’t until I took Josh’s training and he made the comment that all copy is is “salesmanship in print.”
And if you can just be clear and concise. Be able to identify who you want to talk to, what they’re going through and how you can help them. Just super clear, concise. That’s what good copy is.
You want to be able to call them out to get to get their interests and then start putting what’s going through their mind on paper and a really great way to do this. Just talk out loud. You’re gonna speak better than you’re going to write.
So when you when you’re trying to write a message out or you’re trying to write copy for a landing page or an email or something like that, use otter.ai And just speak it and then take that transcription and change it into copy that makes sense that flows when you write.
Make sure it sounds like you’re speaking and make sure it’s just clearly identifying who you want to talk to, what they want, and why they should talk to you, what the benefit is. Just focus on those three points.
And it’s not going to be perfect. You just throw it out into the market, let 20 to 50 people read it. Gauge how many people respond to it and then tweak from there. Don’t worry about it being good. Seriously. It’s not about being good right now. It’s about being genuine and showing people that you’ve got a strategy that will help them not only survive, but thrive during these upcoming months.
I’m going to second that. And if you’re trying to write good copy, I would say you’re overthinking it.
And I love what Katie just said about it’s about being genuine and authentic. Right from the heart. Right as a person. Pretend like this person’s a friend of yours. Right. Pick one person like your best client or someone that you know really well and put in your mind as if you’re writing to them.
Hey, I know, things are might be a little bit uncertain out there. And this is why some people are dialing down their marketing. This is actually the time to be dialing up your marketing because you’re going to reach so many more people, because so many people are stopping their online ads that it’s like a completely open market right now. And we can get so many new people and clients for you.
So, you know, they just think about it logically and speak from the heart. That’s going to be the most authentic and best way to do it. I would agree with that.