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In this video, I’m going to cover:
- Why escaping the life of an employee is about much more than just survival
- How to create lifetime client relationships by setting clear expectations up front
- Why growth as an entrepreneur involves helping others become successful too
If you’re struggling to gain momentum while building your agency…
It may have something to do with your relationship with the idea of GROWTH.
Business is all about growth.
To the outsider, it may seem like the only thing that matters is growth of profit…
But experienced entrepreneurs know that personal growth is just as important… if not MORE important.
And that these two ingredients always work closely together in the recipe for success.
To go from an employee who follows directions…
To a leader who is responsible for the direction and success of others…
Requires entrepreneurs to grow, adapt, and evolve in surprising ways…
I think that’s part of the journey.
You know, we all go through this sort of same journey. We start off as employees. Then we become intrapreneurs. Where we start learning what we need to learn in order to leave where we are to start our own thing.
Then we’re entrepreneurs. We don’t yet understand all the nuances of employing people.
And then we become employers. Right? There’s a big jump that happens between entrepreneur and employer. And, you know, for me, that was a tough thing.
I was a great entrepreneur, but I was terrified of being an employer, of having a bunch of people that I was responsible for. Like, I’m great as like a one man show. And I’ve always loved that. And it was very difficult for me to make the transition into being a person who is responsible for the care and success of everybody else.
And for a person whose main responsibility is delegation – not doing, which is a totally different skill set. And kind of remembering that as you grow your business, the person required to grow, that business changes.
And so one of the things that we can do is take that initiative to look at the owner and say, well, how can we make you a better owner as you’re growing this business? Right. Because what it takes to get two hundred thousand dollar a year business, a half million dollar business, a million dollar a year business.
And then go beyond that are different types of people. Your personality changes. Your motivations change. The way that you see the world and handle situations changes. And for some people, it changes drastically and for some people it changes lightly.
But the biggest thing is managing time and priorities. And I guess that brings us back to that sales cycle. Guys that are talking about this and that, you know, as we’ve been discussing, the thing that makes us all able to dig in and keep and maintain the longer tail of client success and keeping these clients engaged and happily paying longer.
And the reason that we see so few people leave, you know, Dion or leave me for my consulting is because I overdeliver and I overdeliver because – It’s not because I’m the greatest person ever. It’s because I set reasonable expectations. I engage in an ethical sales process.