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In this video, I’m going to cover:
- Uncovering the real value that you deliver as a growth consultant
- How to package your services to make selling much easier and more effective
- AND the big — often-overlooked — agency service that business owners are almost begging for
So, you think you’ve impressed a prospective client with a “firework show” that reveals every marketing service you can offer…
You thought that they would become so overwhelmed with your knowledge and expertise…
That they would have no choice but to hand their hard-earned money over to you.
But I’m sorry to say…
This approach actually kills sales!
There’s a much better (and easier) way to persuade your next client to sign with you.
So let’s say that you were to go in and try to sell somebody all the different things that we could do for them. Well, you’d sound like a crazy person.
Dion and I were just talking about this, like to rattle off all the different value propositions of each individual thing at somebody cold? Just sounds insane.
It’s like, “There’s SEO, and then there’s social, and then there’s pay-per-lead and then and then and then”… you’d just you sound like a crazy person trying to sell Rolex watches out of out of a raincoat somewhere in Central Park, Manhattan.
It’s just too much. It’s too much. So, you know, one of the best things we can do is sort of slow down.
And like I said, that consultative process. Dion and I have found that when you try to sell nothing, you end up selling everything.
And it’s such a weird concept, right?
Like, I don’t I don’t have to sell anything.
I have to sell that my advice and my plan is good, because if my advice in my plan is good and in my plan is all of these things that we can execute on, then they buy them. I don’t have to sell them.
You don’t sound like a crazy clustered mess trying to sell each individual thing. You just had the plan presented. And inside the plan there’s gonna be all kinds of stuff, right?
Reputation management, social media management. That’s the stuff I want to Dion is going to talk about today a little bit is the social media and reputation management.
That’s a big piece of it. Right. And Dion and I both know this. There’s there’s people who will tell you that social media is so important that you can build a whole business around doing just that. In fact, there’s some people out there that sell courses that are just about doing social media and reputation management because it’s such a valuable thing to do for somebody. And it’s a hugely overlooked thing.
But just like those companies and everybody else in the space, when that’s your only tool, right? When all you’ve got is a hammer, then every situation better be a nail or you’re going to run into some trouble.
And, you know, Dion – you and I have had that conversation so many times.
It’s about coming in with a foot, you know, being a good general contractor. We want to build a house, right? A business is a house. Need more than nails to build a house.